On a scale of 1 to 5:
How robust is the Management Team Quality?
1 - Little management beyond owner

5 - Fully functional management team

On a scale of 1 to 5:

How reliant is the business on the owner?

1 - Entirely dependent on the owner

5 - Operates without the owner

On a scale of 1 to 5:

How would you rate the Quality of Financial Records?

1 - Weak, messy or absent

5 - Clean and audited

On a scale of 1 to 5:

How would you describe the Customer Concentration?

1 - Highly concentrated on a single customer

5 - Diverse customer base

On a scale of 1 to 5:

How substantial are the Hard Assets?

1 - No hard assets

5 - Significant hard assets and collateral

On a scale of 1 to 5:

How stable are the Earnings?

1 - Highly volatile

5 - Very predictable and stable

On a scale of 1 to 5:

How would you rate the Growth Opportunities?

1 - None

5 - Abundant and exciting

On a scale of 1 to 5:

What is the level of Recurring Revenue?

1 - None

5 - Entire revenue stream is recurring

On a scale of 1 to 5:

How would you rate the Customer Acquisition Cost?

1 - High and difficult

5 - Low and easy

On a scale of 1 to 5:

How strong is the Brand Awareness?

1 - Little to none

5 - Strong market presence

On a scale of 1 to 5:

What is the Length of Operating History?

1 - Brand new

5 - Over 10 years

On a scale of 1 to 5:

How would you rate the Growth Rate?

1 - Stagnant or declining

5 - Rapid growth

On a scale of 1 to 5:

How strong is the Competitive Advantage?

1 - None

5 - Strong and well-established

On a scale of 1 to 5:

How would you describe the Gross Margin?

1 - Razor thin

5 - Very robust

On a scale of 1 to 5:

How diverse is the Product Diversity?

1 - Single product/service

5 - Wide range of products/services